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The first year focuses on activation, initial corridor launch, and early revenue generation.

Revenue begins after GoLive, with progressive scaling driven by transaction volume and user activation.

Operating Model (Year 1)

Phase

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Timeline
Key Event
Revenue
Incorporation

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Month 0
Arcadia Holding AG created
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Setup

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Month 1-3
BaaS partnerships + team build
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Integration

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Month 4-5
onboarding + infrastructure activation
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Alpha

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Month 5-6
testing phase
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GoLive

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Month 6
launch first corridors
revenue starts
Scaling

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Month 7-12
user acquisition + volume growth
increasing
Break-even

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Month 12-13
operational equilibrium
positive